We believe that at the end of the day, the success of any consumer goods company is based on its ability to execute at the point-of-purchase.
Do you consistently manage
to ensure availablity of the right products at the right
points-of-purchase? Are your products correctly priced, better
merchandised and easier to find than those of your competitors? Are your
promotions always executed on time and as intended?
Do your sales reps seize all sales opportunities?
Especially if you work in
the fast-changing and highly fragmented retail environments of emerging
markets you face a daunting task realising the above. The more complex
the retail environment, the more crucial this ability to execute
becomes.
We believe every company can become an execution powerhouse when it truly empowers the people at the frontline: your sales reps, merchandisers and promoters. |